10 May FILA and LINEAR:8 at House of Fraser
Our partnership with Fila began after they came to us for help with improving their product presentation in retail outlets. Fila had realised that their brand’s individuality had been lost along the way, with their sportswear on sale at many stores without a distinctive identity to set it apart in how it was merchandised or distributed.
We worked with Fila’s Design consultant and their chosen Design House in reviewing and redeveloping their brand guidelines to create a new format that brought something different to the mix and reinvigorated their format. Especially, as in this instance, Fila was to be introduced into House of Fraser. So they needed a design that would stand out from the crowd, one that was inspired by their Italian Heritage and showing their quality and innovation－clever but simple.
The backbone of the perimeter system was built using our own LINEAR:8 track system. The visually intriguing horizontal design of LINEAR:8 brings both versatility and style to any display. It also complements all the usual fittings you would expect, with the ability to add LED display lighting to the fixtures for greater impact. This allowed us to give Fila’s display a range of fittings that are minimalist in appearance but able to be adjusted quickly and safely to their demands.
On top of this, we used a variety of materials and sourced specifically and crafted in-house to enable the design and project to be delivered within Fila’s tight timescale. And, by ensuring continued communication with all involved before installation, meant we could send a team overnight to install during closed hours, and completed snag-free.
The result was a very happy customer:
“It is the best display in House Of Fraser, and stands out pleasingly against the other systems around.”