Displaying Mainline Menswear’s Products

Mainline Menswear (a JD brand)

29 Nov Displaying Mainline Menswear’s Products

Mainline Menswear is an online retailer successfully distributing high-end branded menswear across the world. Since their early days they have always had a small high street presence in their home town of Scarborough, but in-line with the current trend towards physical store locations, Mainline decided to open a flagship store in Scarborough.

WSG are proud to have been approached by the Mainline team to deliver an end-to-end project from conceptual design through to a successful store opening. As Mainline are predominantly an online retailer their branded presence in-store had to be developed simultaneously with the fixtures being designed – a challenge our very talented in-house design team relished.

Following the design developement and sign-off process we then moved into the manufacturing stage, using our state of art in-house facility. For this store every item was custom made to suit Mainline’s needs. Once all the furniture was ready, the store fixtures were delivered and then installed successfully in time to meet the deadline given.

To display their footwear in the most effective and eye-catching way possible, we decided to use our ALU Luminaire system. This lighting can be conveniently controlled via a remote, meaning they can illuminate their products as and when they require, which was an unexpected bonus!

ALU luminaire

Another great highlight from our install of the store was the stunning effect of the marbled effect Corian casing which surrounded a hanging rail used to display Mainline Menswear’s beautiful coat range to great effect.

Coat Rail

Mainline Menswear was very happy with everything we have done, and have returned to request some additional work.  Please click here to see our images of the store.

To find out how WSG can create furniture to cater for your bespoke needs please get in touch! Call our friendly team on 0113 255 9098, or email us sales@wsgsystems.com.

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