BlackBerry / Selfridges

Case Studies, Department Store, Technology Retail

About This Project






Selfridges, London


We worked within an extremely tight schedule to complete the shop-in-shop install for BlackBerry in Selfridges, in time for the launch of the new Passport handset at 9am on 24th September!


We engineered the solution of hiding power and security cabling inside the display tables and underneath the floating floor, to enable prospective customers to seamlessly experience the new technology for themselves.


The integrated screens and interchangeable graphics allowed BlackBerry to show different messages in the countdown towards and during the launch of the new flagship handsets.


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