Schuh 2015

Case Studies, Fashion Retail

About This Project








Bluewater is the first UK schuh store to showcase its new interior retail concept, twentyFIFTEEN. We supplied the furniture for its existing 5,109 sq ft store at Bluewater, Europe’s leading retail and leisure destination.


The redesign by MRA Design focuses on technology, with digital kiosks integrated into the furniture for product look-up and sales transactions. The concept of improved sightlines and simple modular forms allows for a high level of merchandise showing the wide range of brands that schuh is renowned for.


Commenting on the new store, Phil Whittle, Head of Store Operations, schuh, said: “I’m delighted with the overall look and feel of the store and how well it has all come together. We set out to create a more open and spacious, contemporary environment which really made the product the hero and I think we achieved our objective.”


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