SODA (Selfridges, Oxford Street)

Case Studies, Department Store, Technology Retail

About This Project

Client:  SODA

Location:  Selfridges, Oxford St


SODA (School of the Digital Age) recently set up a concession in Selfridges, and WSG Interiors are proud to have helped them make this a reality!  The key thing in this project was that it measured up to Selfridges’ standards and fitted in with SODA’s fun brand at the same time.


We designed the store in-house and once the drawings were signed off we began production.  Old units from SODA were brought from their previous pop-up store in London to our manufacturing facility in Leeds.  They were then laminated (with specially bought in Italian laminate which suited the SODA look and feel) and installed in Selfridges Oxford Street in record speed so the concession could open as quickly as possible.


Click here for more information on this project.


If you are looking for someone to create bespoke furniture that fits in with your brand, call 0113 255 9098 or email us at and we will get back to you shortly!